Freak fashion
Fashion is all about beauty, style,innovation so it would seem like natural fit for online marketing .But fashion brands know about more than just putting a pretty pictures. Fashion is all about what we love to wear and in what we are comfortable with. 

Clothing fashion

Early western travelers ,traveling wherever in India ,Persia, China, and other countries .Would frequently remark on the absence of change in fashion those countries. 

Consumer needs 
Consumers all have different needs and demands that have to be suited. A person's needs change frequently. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.

For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school.
Dress codes 
dress code is a set of written and, more often, unwritten rules with regard to clothing. Clothing, like other aspects of human physical appearance, has a social significance, with different rules and expectations applying depending on circumstance and occasion. Within a single day, an individual may need to navigate between two or more dress codes. For example, many navigate between a home dress code and a work dress code; usually this ability is a result of cultural acclimatization.[clarification needed] Different societies and cultures will have different dress norms, although Western styles are widely accepted as valid.

Military, police, and firefighters usually wear uniforms, as do workers in many industries. School children often wear school uniforms, while college and university students sometimes wear academic dress. Members of religious orders may wear uniforms known as habits. Sometimes a single item of clothing or a single accessory can declare one's occupation or rank within a profession

Religious Affiliation 
Jewish or Muslim man may display his religious affiliation by wearing a cap and other traditional clothing. Many Muslim women wear head or body coverings (see sartorial hijabhijabburqa or niqabchador, and abaya) that proclaim their status as respectable women and cover the so-called intimate parts. A Jewish man may indicate his observance of Judaism by wearing a kippah.

Educational dressing style 
Dress codes were first implemented in the school system to prevent students from wearing inappropriate clothing items to school and was thought to create a safer and more professional environment. Even though dress code was created to positively affect schools, the rules actually impede on students' right to self-expression. There have been many court cases regarding school dress code, the first being the Tinker vs. Des Moines Independent School District. The case was held because students wore black armbands to protest the Vietnam war.[6]

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