Abhay Deol Slams Bollywood For Fairness Cream Ads


Actor Abhay Deol has criticised Bollywood actors for endorsing fairness creams including Shahrukh Khan, Vidya Balan, John Abraham as well as Deepika Padukone after BJP leader Tarun Vijays racist comments on a TV news debate.

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The 41-year-old actor took to Facebook, where he posted a number of celebrity ad campaigns, criticising Bollywood as well as the country’s obsession with fairness.

Though he didn’t name the politician, he may have been taking a swipe at BJP MP Tarun Vijay, who told Al Jazeera last week: “If we were racist, why would we have all the entire south.. why do we live with them if we are racist? We have black people around us.”

Following the remarks, Abhay posted a series of fairness cream campaigns on Facebook Today.

1. Abhay wrote that through the fairness brand, Shah Rukh Khan is trying to make a man out of you. He posted a picture along with which he wrote, “And the King Khan himself asking you “Being a man why are you are still using a women’s FAIRNESS cream!?” He’s clearly trying to make you a man, becoming whiter in the process is just a side effect.”

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2. By pointing out at Deepika’s picture, it says “2-IN-1 FAIRNESS cream”. If you notice her eyes are also lighter than they are in real life. So ‘2-in-1’ must be you can put it in your eyes to change their colour.

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It’s not so much a ‘FAIRNESS’ cream as it is a coloured lens for the eyes.

3. Pointing out actor John Abraham’s advertisement, Abhay wrote, “WE ARE NOT A RACIST COUNTRY! I will prove it to you. In the pic below John holds a card with shades from white to dark. Hey! You can see the promise of darker skin too if you read the card from left to right! Hes not telling you to go from right to left! Duh!

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4. Then he shared Ileana D’cruz picture from an advertisement and wrote, “The reason the tube reads “WHITE BEAUTY” is because the photoshopping on her skin has made her look white and she’s clearly a beauty.

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5. Mocking another brand endorsed by Vidya Balan, Abhay wrote, “This one asks the question “How true is your FAIRNESS?” And further, asks if you just have an “outer WHITE layer” or is your “radiant FAIRNESS from within?”
It even has the words ‘Veda’ in the packaging and that goes to prove we are originally WHITE from within.

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Know your history folks!”

6. By pointing Siddharth Malhotra, he said, “If you look carefully he has some black dust on his forehead. It’s only because he will be washing that off is the cream called Fair and lovely”

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7. He also pointed at Sonam and said this one is kinda hard to defend as it does say on the side of the packaging-“Indian women agree, skin looks visibly fairer: 88%”.

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But L’Oreal is an international brand, do they show the same racism around the world that they are clearly showing here in India?

Giving reference of actress-filmmaker Nandita Das Dark Is Beautiful campaign, Abhay wrote, “Silly Nandita trying to teach us that Black is also beautiful. Doesnt she know that we already know that? Why else would we be so accepting of people from the south*?

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“You have to see that for yourself. You have to stop buying into the idea that a particular shade is better than others… While an individual may not be able to change this attitude in his/her community, he/she can at least start with the family,” wrote Abhay.

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